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Peter Bishop never meant to become a creative leader, tech strategist, and beverage entrepreneur—but that’s exactly what happened. In this episode, we dive into Peter’s unconventional journey from bartender and illustrator to partner at ZGM and the mind behind Stickler.

We unpack the lessons learned from trial by fire, why starting new businesses fuels his creativity, the challenge of selling something you’ve built, and what it really takes to stay inspired when self-doubt kicks in. Oh – and how AI is taking over the world…

A conversation full of humour, heart, and hard-earned wisdom.

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